sitting at table 3, san francisco is cool. it's diverse. it's progressive. it's dynamic. it's hip. young, bright people want to live here. i'm going to date myself a little bit, but when i graduated from college, you know, the logic was that you went and found the best job that you possibly could, and if that job took you to cleveland or took you to newark, new jersey, you went and took that job. today if you graduate from college, you move to someplace that is cool and fun, and then you look to find the best job that you can. and that is extraordinarily important for san francisco. the fact that this is someplace that people want to live coming out of school, means that the employees are moving here.